ICMediaDirect has a praiseworthy history in successful reputation control, having reinstated the brand image of Fortune 500 corporations, stars, politicians, and athletes. The firm uses a multidimensional plan for fading the unwelcome effect of criticism. As the primary step, assess if a comment is authentic. Some material distributed online is created by competition. The best course of action in this case is to request to have the review removed quoting its unlikely correctness. Next, find out if a review is opinionated. In this case, a company has a likely occasion to share genuine, affirmative information about them, while also decreasing the effect of the review. When a customer has left straight, yet unfavorable review, then it is time to reply entirely and openly. The agency proposes a two-layered technique, merging an apology with a proactive resolution to a client’s problem.