Monitoring and managing information displayed on the internet is a key pillar of online reputation management. ICMediaDirect’s reputation management professionals recommend claiming all online listings related to the brand on various platforms, including local business directories, Google Places, and other digital locations that provide such information. Despite the fact that companies have little control over what people say on social media, they can maintain influence on the conversation by utilizing proactive brand messaging. The team at ICMediaDirect advocate the incorporation of the latest marketing technologies, including storytelling techniques and videos. A combination of innovative photography next to a coherent narrative raises engagement and creates opportunities for businesses to build trust and the right image.