Brand repair should be an important part of a business’ marketing efforts due to the significant impact of a negative online reputation and its direct effect on previous marketing strategy. When consumers go online to learn more about a corporation or product, reading bad reviews almost always drives them to a competitor. When no verified customer reviews are available, they often choose not to take any risk and do not complete transactions. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” states a spokesperson for ICMediaDirect.
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