SEO optimization is more fundamental now than the end of the 20th century, shortly after Google launched. Keeping positive content in the number one spot is imperative, since 33 percent of people will click on the search engine’s top result after inputting a phrase. ICMediaDirect pushes businesses and individuals to adapt to new ways of controlling their online reputation through a smart content management strategy. In comparison to SEO, content marketing is a relatively fresh concept, but is also key for companies hoping to build a positive image. It allows firms to keep full control of their branding by formulating a distinctive voice and a clear message through content – on websites, blogs, or social media platforms – while also promoting products and services. Trust is key for new consumers, and content marketing pushes a brand that seems reliable and likable while also boosting sales.