Handling information appearing on the Internet is a chief pillar of online reputation management. Specialists at ICMediaDirect endorse claiming all online listings related to the brand on numerous platforms, including local directories, Google Places and other locations that provide such information. While companies have little control over what other people say on social media, they can impact the conversation by concentrating on proactive brand messaging. ICMediaDirect team recommends using the newest marketing technologies, such as storytelling techniques and videos. A blend of innovative photography and building a coherent narrative increases engagement creates an opportunity for businesses to build trust and the right image.