On several occasions, businesses try creating a solid Internet presence and building trust among their consumers but skip the importance of a complete reputation management plan. These days, local business directories make it easy for consumers to explain their own experience with a brand, and businesses should be observant of how their firm is observed by expected customers. As per the consultants at ICMediaDirect, “What people say about your firm has become the sole image of your quality and services. Simply put, you are what people find about you online.” Thus, it is indispensable for companies to monitor customer reviews and cautiously tackle any negative feedback. 70 percent of buyers comment that online disapproval by others influences them before making their own purchasing decisions, and this may even stop them from selecting the products or service offered by a certain company. With countless options available for managing negative reviews, ICMediaDirect drafts the right approach of replying quickly to rectify any issues offline.