Monitoring the Internet is the first factor to online reputation management. Building positive SEO, keeping abreast of companys mentions and online reviews, and maximizing what social media stories can do are the key underpinnings to a reputation management plan. As stated by Richard Lorezen in “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all people will look at reviews or ratings before they make a purchase. Lorezen continues, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
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