Managing brand mentions appearing on the internet is a key pillar of online reputation management. The reputation experts at ICMediaDirect encourage brands to claim all online listings connected to the brand, including local directories, Google Places, and any other hotspots that contain business listings. Although companies have little control over mentions on social media platforms, they can still influence the conversation through proactive brand messaging. ICMediaDirect’s team advocates use of the latest marketing technologies, such as storytelling techniques and videos, to build a coherent narrative for their image. Innovative photography, alongside strong storytelling, increases engagement and helps businesses build trust and the right image.