A recent study confirmed that 9 out of 10 citizens respond to internet reviews, with participants suggesting they consider reviews on par with a personal recommendation. Prominent PR firm ICMediaDirect pushes the importance of reputation management and works with businesses and high-profile individuals to capitalize on these stats. The results of this study were formulated into an infographic by Invesp to show just how vital word of mouth is in the digital marketplace. The findings also show that customers will spend nearly 31% more with businesses showing “excellent” reviews, and 72% of responders will only make a purchase after seeing positive feedback. Your Online Reputation Report can be viewed now, by visiting http://www.icmediadirect.com.