Online reputation management must be an essential part of a business’ marketing strategy due to the significant impact of a brand’s negative reputation and the direct effect that has on previous marketing efforts. When customers visit online business listings to learn more about a company or product, discovering bad reviews typically drives them to a competitor. When no such reviews are available from real customers, consumers often elect not to take any risk and do not finish transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for online reputation management company ICMediaDirect.
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