Reputation experts with ICMediaDirect strongly encourage companies monitor online activities closely so that a reputation management plan can be implemented as fast as possible. By keeping a watchful eye on brand mentions and online reviews, users can be proactive in their approach to online reputation management. Using the variety of available monitoring tools keeps the task easy and efficient. Google Alerts sends users email updates on the latest Google results featuring brand mentions. Activities connected to a brand on various social media platforms can be monitored via the Social Mention tool that keeps track of selected keywords.