Reputation experts at ICMediaDirect highly recommend that companies monitor online brand mentions and keywords regularly so that a reputation management plan can be implemented as quickly as possible. A close eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Using a number of monitoring tools will make this process easy and efficient for brands. Google Alerts sends email updates about the latest Google results containing brand mentions. To monitor mentions related to a brand on numerous social media platforms, entities can use the Social Mention tool to track selected keywords.