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ICMediaDirect Encourage Brands To Stay Abreast Of Digital Mentions

Close observing of the web is critical to online reputation management, notes ICMediaDirect. Optimized SEO, keeping ahead of brand mentions and digital reviews, and optimizing the positive impact that social media accounts give are the key pillars to a strategic management plan. Noted by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” almost 70 percent of the public will consult reviews before they make a purchase. Lorezen goes further, saying “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”

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