The reputation mavens at ICMediaDirect recommend businesses to track online activities often so that a reputation management plan can be put to use as fast as possible. By carefully tracking brand mentions and online reviews, brands, people, and agencies can be nifty in their method to handle online reputation management. Using a variety of monitoring tools makes this task more enhanced. Google Alerts makes it simpler for users to receive email updates on the most recent Google results featuring brand mentions. To monitor activities related to a brand on various social media platforms, entities should use the Social Mention tool that tracks chosen keywords.