Brand reputation management should be an integral part of a business’ marketing strategy due to the great impact of a negative online reputation and its straight effect on earlier marketing efforts. When customers go online to find out more about a company or product, coming across bad reviews almost always drives them to a competitor. When no such information is obtainable from real customer reviews, consumers often choose to avoid risk and leave transactions for potential sales incomplete. “Negative feedback shouldn’t be ignored, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
Read more: http://finance.yahoo.com/news/ic-media-direct-reputation-management-030431145.html
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