ICMediaDirect notes that positive reviews can build business, but explains that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients in the survey said they would think twice about patronizing a brand with bad online reviews. Additionally, an extra star on a review creates a 5% to 9% average jump in sales for a business, while just one negative review could result in losing approximately 30 customers. Having positive reviews online translates directly into financial gains.
Read more: https://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-031114255.html
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