Positive reviews do increase business, notes ICMediaDirect, but the firm explains that the study proves negative feedback can have a direct fiscal drain. 86% of potential customers noted they would think twice about obtaining a product from a company showing bad online reviews, for example. Going further, an extra star on reviews generates a 5% to 9% average rise in revenue for the firm, while just one negative review may result in the company losing about 30 customers. Receiving positive reviews in the digital sphere translates into direct sales.
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