Reputation professionals at ICMediaDirect strongly advise businesses to track online activities regularly so that a reputation management strategy can be implemented as fast as possible. By monitoring brand mentions and online reviews closely, brands, persons, and agencies can be instinctive in their approach of online reputation management. Additionally, using a variety of monitoring tools will make the activity easier and more productive. Google Alerts enables users to get email updates on the latest Google results highlighting brand mentions. To track activities related to a brand on numerous social media platforms, people and companies should use the Social Mention tool that keeps track of preferred keywords.