Managing information appearing on the web is a key pillar of online reputation management. Professionals at ICMediaDirect suggest claiming all online listings connected to the brand on multiple platforms, including local directories, Google Places, and other sites providing such information. Although companies have minimized control over what people say on social media, they can influence the conversation by implementing proactive brand messaging. The ICMediaDirect team advocates using the latest marketing technologies such as storytelling techniques and video platforms. A combination of innovative photography and the creation of a coherent narrative raises engagement, which in turn creates an opportunity for businesses to build trust and their desired image.
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