A recent survey found that 9 out of 10 consumers respond to internet reviews, and suggested that they consider them as important as a personal recommendation from a friend. Leading PR agency ICMediaDirect recognizes the significance of reputation management and works with brands to take advantage of these statistics. The results of the recent survey – formulated into this infographic by Invesp – show exactly how crucial word of mouth is in the online sphere. The findings also claim that customers spend up to 31% more money with businesses showing “excellent” reviews. 72% of responders only buy something after seeing a positive review. See your personalized Online Reputation Report now at http://www.icmediadirect.com.