Managing the data online is the foundation of online reputation management. Experts at ICMediaDirect advocate remaining mindful of every online mention related on the brand such as local directories, Google Places and other platforms that convey such information. Firms and individuals may have negligible control over what other individuals say on social media. Regardless, they can influence the discussion by focusing on proactive brand messaging. ICMediaDirect team proposes the usage of the freshest marketing tactics for example, storytelling techniques and inspiring videos. A blend of unique photography and building a relatable narrative expands engagement and gives an open door for associations to build trust and portray the correct image.